PXC case studies
Here are some examples of projects we have recently undertaken for clients.
Development and delivery of an added value proposition to generate £1.5m pa increased profit.
This project demanded excellent persuasion and training skills in order to gain internal acceptance to product diversification. Plans and processes were developed and agreed with key stakeholders, marketing collateral produced and training sessions developed and delivered.
Managing the marketing workstream of a £1.4bn business acquisition for a global financial services company.
Dedicated focus and good project management and communication skills were needed to hit key milestones. Plans and processes were put in place for documentation reviews, development of marketing collateral, product mapping, systems and regulatory compliance and rebranding.
Identifying, developing and delivering a unique sector-specific product enhancement for a major finance company which has increased business from this sector by over 35%.
Industry sector research informed the proposals presented to the senior management team which also included proposed pricing strategy, process requirements and business development strategy.
Development and delivery of a communications plan to support the integration of a major acquisition.
Comprehensive internal and external communications plans were developed and presented to the board of directors. Communications needed to meet the needs of varying audiences as well as regulatory requirements and included customer, supplier and intermediary direct mailings, website changes, staff briefings and events and press releases.
Project managing the movement of a previously outsourced facility back in-house for industrial company.
Strategic and tactical plan presented to and agreed with board of directors. Set up and managed new computer delivery system and working practices, internal communication and training.
Due diligence activity for strategically important acquisition with £50m income opportunity.
Carried out environmental scanning and internal audits in multi countries, producing a detailed sales, marketing and communications report and strategic and tactical recommendations.
Strategic consultancy services for client of design and print agency.
Market assessment was carried out to identify potential opportunities for competitive advantage in two niche sectors. Strategic and marketing themes proposed for the next 12 months.
Audit of financial products across Europe for global financial services company.
Developed and agreed the project scope including key stages, areas of responsibility and project timelines. Set up Access database and audited priority countries before carrying out staff training for project handover.
Organisational audit for design and publicity company.
Developed a framework for auditing clients, propositions, key performance indicators, customer value chain and processes.
“Results are gained by exploiting opportunities, not by solving problems”
Peter F Drucker
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